My mission is to help you grow yours
I have been so incredibly fortunate to live my values through my work in the charitable sector for the past 23 years.
My name is Hala Al-Madi and I am a Legacy Giving Specialist.
I am also a legacy donor.
My love for the causes I support in my will has inspired my work as a legacy giving officer for the past 13 years. I view my will not merely as a transactional document but as a heartfelt love letter to both my family and the planet I am leaving behind.
Throughout the past 13 years, I have heard the same story over and over again from fellow colleagues: “We are a small to medium-sized charity and we just don’t have the resources to start a legacy giving program.”
But what if starting a legacy program for your charity was actually within your reach?
I believe every great cause, regardless of size, deserves the opportunity to secure its long-term sustainability through legacy giving, and I have made it my mission to seek ways to help.
My approach is focused on simplicity and practicality. There are cost-effective ways to integrate legacy giving into your existing communications and programs.
While it might feel slow at the start, you will eventually start to see the rewards over the years.
The time to promote legacy giving was yesterday. So let’s work together to unlock the potential of legacy giving for your charity’s mission today!
Sometimes it’s hard to know where to start
Trying to figure out how to get started? Here’s a free guide to the top benefits of running a legacy program and the top 5 things to pay attention to.
Click below and subscribe to receive a FREE guide.
You believe in your cause. You know what to do, but…
- You and your team members are overwhelmed by the many hats you wear in the organization.
- You are held back because – out of good intentions – decision makers prioritize short-term gains over investment in future gifts.
- You are fighting the perception that it’s too complicated to set up a legacy program.
- You face resistance from others due to fear of putting off donors.
It’s about what you CAN do, not what you can’t.
- You can lay the groundwork for a legacy program and grow it at your own pace.
- You can demonstrate to others that legacy giving has a very high return on investment and share how projected income could look like with only a small handful of confirmed legacy gifts.
- You can create your own legacy program without breaking the bank, using simple tools and tips.
- You can actually inspire your donors to consider leaving a gift in their wills by communicating with them in the right way.
It all begins with one small step…
What if you could build a legacy program at a cost and pace that work for you? Wouldn’t it be worth it to try?
I can work with your charity to set up a solid legacy giving program that can grow at your own pace. We will explore all the fundamental building blocks of a legacy program and create a plan tailor-made for you.
So let’s start building your future program today!
Testimonials
Hala is an expert on the best ways to build a successful legacy program – one that makes donors feel good about their legacy gift and also generates millions of dollars of income for an organization. Hala’s in-depth experience working with legacy pledgers and prospects has given her great insight into the motivations for donors to leave a legacy to an organization and turns these insights into clear and engaging marketing strategies. Hala is thoughtful, strategic and practical and could help any organization build and grow a thriving legacy program that will generate significant revenue for years to come.
Rosemary Oliver, Fundraising Director, Canadian Civil Liberties Association
About a year ago we decided to launch a campaign to solicit legacy giving and Hala has been assisting us throughout this process. Hala’s expert advice, concrete suggestions, thoughtfulness and patience have all been invaluable in our journey to develop our materials and approach. We found Hala to be agile and adept, indeed – thoughtful, in taking the particular characteristics of our organization into account in helping us design our approach. As an arts organization our constraints, assets, and clientele are significantly different than those of most community-based organizations. I am very confident that the program we have been able to design with Hala’s assistance is right for our organization and our patrons!
Michael Aylward, Chair of the Great Canadian Theatre Company
During our time working together, I was consistently impressed by Hala’s dedication, passion, and precision. She carefully approaches every project, asking the right questions to fully understand the context and goals and then delivering high-quality work on time and within budget.
Marie-Hélène Boubane, Fundraising Director at Amnesty International
Legacy Giving Made Simple 